Earn Money by Reselling Online Marketing Services
This guide overviews the whole concept of digital service arbitrage and the philosophy behind reselling web services online with high-margins. Dive into the techniques involved in making an automated and profitable online reseller store.
Reselling Digital Marketing Services for a Profit
Also modernly known as dropservicing, reselling digital web services as a lucrative online income method is business not everyone has the stomach for. Can you deal with being the middleman? Every transaction becomes your responsibility, and sometimes out of our control when you do not have primary access to the service you are selling as your own. It becomes a crucial necessity to find unique, high margin suppliers.
Fortunately, this obstacle serves as a good filter for keeping the saturation of this method quite low, allowing eventual opportunists to seize the potential revenue. It’s not too late to jump into the game, and we’ll show you how to jump into the greyhat dropservicing industry head first.
Marketing Services You Can Resell
Just like dropshipping, with dropservicing you can resell just about any online or digital service. Understanding the margins involved when choosing your supplier are essential, as well as the quality of the service being provided. Listed below are several digital web services you can resell with high profit margins and an abundance of willing private label, white label, and wholesale suppliers with low price points. Since most low priced services are fulfilled internationally, the quality can suffer when not dealing in the same country where you are selling. Skimping on quality can lead to unhappy customers, and ultimately more work for you. With that said, it’s important to find the right balance of cost and quality, for optimal profit and customer satisfaction overall.
Search Engine Optimization (SEO) Services
One of the highest margin reseller niches falls into the category of Search Engine Optimization (SEO) services. To make this work you will need to find a white label SEO service provider (see Finding the Right Service Suppliers below) and recreate your own web service store providing your SEO services. Acquire traffic and convert them into paying leads on your store and boom you have are the CEO of your own SEO reseller business. If only it were that easy. Not anyone can survive in this business, so it’s left up to the more determined entrepreneurs who can creatively adapt to an ever-changing online market. These principals will remain true so long as the internet continues to thrive on into the future utilizing crowd-sourced SEO.
Social Media Services
The advent of social media brought a host of reseller opportunities along with it. But the wild-west atmosphere has not been toned down. If anything, the space has grown into a thriving marketplace for influencers and advertisers to buy and sell access to their social reach. As each social media startup emerges, so do new opportunities for digital service resellers. Social media management and social boosts are just two of the many monetizable services the social media world has to offer.
Social Media Management Services
Reselling social media management through outsourcing is an automated way to earn online. You can choose from an assortment of automated social media management software combined with some help from outsourced virtual assistants, ultimately culminating into a business in a package which can be used as a long-term revenue stream of income.
Social Media Boosting Services
While it can be a very lucrative service to begin reselling, be sure to check with the social media platform’s terms and conditions prior to starting your reseller business. You may be violating rules which can lead to bans, shadowbans, and IP bans if you are not careful. Platform changes and restrictions happen constantly, so you may also find yourself selling a service that’s not longer needed. On the contrary, when a new social media platform pops up, that can be a great opportunity to begin reselling social boost services in that field. Take proper precautions at all times and try not to keep all of your eggs in one basket. Be aware that you are entering greyhat territory with services like these, and while there are ways to go about it with a white hat, it will require research determination to outdo your competitors.
Graphics and Design Work
Consider how many startups there are and how many of them outsource their graphical work. Position yourself to be the middleman, providing graphic work while satisfying a growing need. Graphic designs services can be bought on the cheap, ways of which will be discussed in the next section of this guide (Finding the Right Service Suppliers). A competitive field nonetheless, graphic design work is sought out at higher prices, simply because a higher price must mean a higher quality in the eyes of the buyer. While that may be sometimes true, it has now become possible to find graphic service suppliers who are willing to offer high quality work for cheap, provided they can use some of your work in their portfolio or they ask for a review for huge discounts. This happens as more graphic designers enter the workspace and flood the market with quality, but not always correctly priced services. Finding these graphic designers is the key to selling your services for high margins.
Just like graphic design, copywriting is another outsourceable service that you can resell and make money. Copywriting consists of writing ad copy, slogans, sales pitches, front and backend copy editing, etc. All of which can be resold to your own clients from your copywriting resale service.
Web Development & UI Design
While likely the highest margins of all of the digital web services you can offer in your store, be prepared to face constant needs for changes and optimizations from your clients. This can create confusion as you become the middleman to solving all of the web development problems. We wouldn’t suggest this route unless you or someone you hire can provide simultaneous support and assistance in the development process.
Ideal for the ones who procrastinated on their essays in school, there’s no need to worry because you won’t be doing any of the writing. Outsourcing content online has become easier now more than ever with the onset of digital freelance platforms and ghostwriting services which willingly write your content for minimal costs to you. Unfortunately, this is another service where you can’t be too careful as you may be held responsible for delivering crappy content and non-valuable information to your customers. Only hire native speakers and have get to know them with personal interaction (through Skype or Zoom) before you begin onboarding someone to begin writing for you.
You don’t need to stop at article writing. Content creators come in all forms, and that includes picture and video. Videos, podcasts, and music can all be produced at a cost. Cost-effective suppliers with amazing ability become the foundation to your reseller business.
Finding the Right Service Suppliers
Now that you’ve become familiar with some of the digital services that you can resell for a profit, it’s time to get acquainted with your supplier options. Going on google to search for these services will only yield high-cost services and likely resellers performing the same gig. Looking elsewhere such as freelance platforms and gig-working services will provide a more suitable approach to fulfilling your orders.
Fiverr Gig Platform
Now the secret we’ve all been waiting for. Yes, it’s the Fiverr gig platform which is notorious for providing cheap services and outdoing all other competitors with their super-competitive (and sometimes ridiculously low-cost) service providers. The gig-workers on Fiverr are even known to outsource their own services, so remain cognizant of the fact that you can always keep researching where to find better suppliers and increase your ROI and may require some digging around. If you’re looking for quality work, Fiverr may not provide the best output for your business. But look around, you may find some gems and workers trying to build their way up on the platform and willing to offer their help at a cheaper rate.
Forum and BST Marketplaces
Keep an eye out on niche forum marketplaces for internet marketing-related BST boards. If you’re not too worried who’s fulfilling the services, it may not get much cheaper than finding a sketchy reseller to do your bidding. Proceed with this method at your own risk – scammers and hackers are known to traverse these message boards and attempt to phish for your private details.
Many BST forums provide reseller services in the form of reseller panels. These panels are connected with an API to private service providers, culminating in an aggregation of all services such as SEO (backlinks, content, etc.) or SMM (social media followers, likes, etc.) in one spot that can be easily integrated into your website or selling platform for a markup. The reseller panels allow you to fulfill orders quickly, and sometimes have bulk options for large orders. No specific reseller panels will be listed here as they are constantly changing, updating, and restarting due to their blackhat techniques for acquiring the services, but you can find them on almost every internet marketing forum that allows blackhat and greyhat discussion.
How to Resell Dropservices
You’ve found your niche and your supplier, and now it’s time to begin selling. Generating leads as a web service seller is no easy task, but it is doable and has been done thousands of times by thousands of businesses everyday. To begin, you’ll need to decide on a selling platform; whether that be your own website, through social media, or on a platform like Fiverr. It’s imperative to not take the marketing of your business lightly as this will be where all of your income relies.
Planning Your Online Store
Using your favorite website creation tool (we suggest wordpress or shopify) you can list your services and begin the promotion process. Marketing your dropservice store is just like marketing any other business; it can require paid advertising, or you can go the free route. Keep in mind, the less you spend on advertising, the longer it will take to start generating a consistent revenue. On the other hand, you need to be careful with over-spending your ad budget, as this can lead to the death of your service reseller website.
Paid Advertising Methods
PPC ads using Google or Bing’s search advertising platform is a way to generate consistent traffic to begin testing your conversions. Once you start seeing orders and you begin fulfilling them with your supplier, you will begin to understand how you’ll need to optimize your website for higher conversion. Always try varying your graphics, landing pages, and ad copy with simple A&B testing practices to ensure you are always optimizing your campaigns and generating a higher return.
It’s crucial to stay on top of your paid advertising traffic sources. Some feel the need to constantly update and optimize their ad campaigns, and with good reason – an ad campaign will change as trends change which makes the need for continual optimization all that much more important.
Tip: Be weary of the advertising platforms terms and conditions that you are using. Promoting some social media boosting services may be restricted outright. Creatively approach your reseller business to comply with these terms and you can still be successful.
Free Advertising with Social Media
If you don’t have the startup capital to launch quickly, a better approach might be to go with free social media posting. All platforms including LinkedIn Connect, Facebook Groups, and even Pinterest can provide creative solutions to spreading the word about your digital store. Assuming a consistent posting regime while being conscious of spamming rules can provide a traffic source that can convert well, and sometimes even better than some paid traffic methods.
Local and Offline Advertising
Remember, people used to do business without the internet. There are still ways to reach out to the not-so-technically-literate business owners out there. Don’t be afraid to sell yourself as a professional in the field you are promoting, especially if you’ve done the research to find trusted suppliers with fast turn-around times. If you provide a quality service, word-of-mouth is the offline viral marketing technique that will bring you business for years down the road.