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Hello. I suggest you learn some Copywriting skills. By that i mean, you should be able to write an enticing copy on your pitches that the clients cannot help it but click. You can search online for tips on how to write killer copies that will convert into quality leads. For starters, i would suggest you look at the emotional, psychological and empathetical side of the problem you are solving.
For example, don’t just say, ” I can build a website for you”. Say something like: “Do you need a web presence that will make people cry with joy when they land on your page?” Ok, that may be an extreem, but something like that.